Strategy Academy Blog
Learn Google Analytics the Easy Way. This 6-unit Video Course is Free. This easy-to-understand 6-unit video course will walk you through learning what Google Analytics is, and, how to use it. This course is FREE, but compares to many courses costing hundreds of dollars. There is enormous power in analyzing traffic to your website,[…]
Courage is required to overcome obstacles. Otherwise, fear will keep you from achieving the success you deserve. Me? I almost quit. I started an education publishing company in 1994, to create Internet-related materials for educators. I literally started on my dining room table. Trouble was, the Internet was so new it was mostly unheard-of. However, a few[…]
You’ve all seen what I call “Girls in Bikinis” type of advertising. And, yes, despite some people complaining, such imagery does catch the potential buyer’s attention. However, I notice millions or perhaps billions wasted on this tactic, that is, the tactic that ‘grabbing attention’ is all that matters. And, that’s simply not true. Conversion is[…]
Job-hunting resume? Raising money? I’m surprised how many young-er as well as old-er job seekers don’t realize that the standard resume is dead; that your online footprints, and breadcrumbs are super important. (Do employers agree?) Regardless of your neatly-formatted formal resume, you are dead to a possible employer or investor if you don’t have an[…]
Does the marketplace want YOUR solution? When you validate your idea or product, you can accidentally fool yourself. It is critical to take the time and effort to carefully validate your product market fit. You need to confirm that customers want your particular solution. Not just “a” solution. You can get excited when customers agree[…]
Most company problems can be solved with more sales. Paying customers bring in cash and, prove your “market fit”. As you onboard customers you should contact them to quickly get valuable product feedback. Use that feedback to get to know customers, and, to improve your offerings. You’ll quickly find out how they found out about your[…]
Don’t wait until your product is perfect. Done is better than perfect. Perfect is the enemy of good. When your product is ‘pretty good’ put it out there and start selling. Then ask for feedback. Iterate and improve. Waiting until it’s perfect will delay you, and could hurt your chance of success. Watch now: 45[…]
An amazing new co-working space for fashion designers has been launched in Suru Lere, Lagos, Nigeria. Ms. Blessing Achu is the CEO and founder of 360 Creative Hub. She describes it in an easy-to-understand way: 360 Creative Hub is a c0-working startup studio for fashion designers. Blessing has designed this very attractive co-working space to include:[…]
Fortress:You Adopting a Fortress Mentality for success. It’s necessary. And here’s how. September 2016, while with the ‘insanely great’ #StartupBusUK group, we stayed on the property related to the Vianden Castle, Luxembourg, started in the 900’s. We stayed in the four-story building in the lower left of the photo. The term fortress is more of a[…]
Don’t Do a Startup (until you’ve climbed a volcano, visited Rome or rode a camel in Egypt.) I hesitate to post this because it’s quite contrary to my usual tone. That is, “always be hustling”; 20 x 7 x 361, go-go-go. Yes, I love it and yes I still believe in it. And I still believe[…]
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